As a digital strategy and design consultant over the past decade, Raina has helped brands and ideas get their messages out in innovative and fitting ways, while instilling positive messaging and employing design thinking. Her parents hail from India by way of Malawi. She was raised in the Silicon Valley with an international and entrepreneurial perspective.  She studied Film at Boston University, Interactive Design & Technology at New York University, and Urban Studies and Architecture at the Harvard Design School.  She got her start as an editor at, next heading up digital production at Bartle Bogle Hegarty, and then as an interaction designer at R/GA.  She led the interactive department at Wieden+Kennedy NY as Director of Digital Strategies – growing it from scratch. Raina has lectured on design for public space at UCLA & the HvA in The Netherlands, directed two documentaries, and is engaged in various strategic marketing, branding, design and social impact projects globally.

In late 2006 she started the Agency for Holistic Branding to serve brands and ideas through a new platform of experts. Her research areas include emerging technologies and cultural trends. She is deeply passionate about bringing social change and impactful design solutions to real-world problems. She is currently serving as Senior New Media Advisor in the Office of eDiplomacy’s Diplomatic Innovation Division at the U.S. Department of State.

Raina Kumra supports the Designer’s Accord: Do no harm; Communicate and collaborate; Keep learning, keep teaching; Instigate meaningful change; Make theory action