CellularONE Refresh

As one of the last independent wireless providers in California, CellularONE of San Luis Obispo has offered cutting edge services in mobile and data since 1995. Having concentrated solely on building up their technology and services along the Central Coast, they had not spent a lot of time updating their image. The Agency for Holistic Branding was brought in to breathe life back into their website and overall communications – and bridging the gap between their technological backoffice and the face they present to consumers. Check out the work we did in visual and information design, and delivered a dynamic site for the sales office to update on their own with new phones and products as they come in http://www.cellularone-slo.com

Read the rest of this entry »

Nike NYC Summer Hoops & Mobile Campaign

Nike New York hosts a summer streetball tournament every year and brought us a very modest budget with which we managed to use for blog updates as well as on the court mobile updates and text mob style blasts that will alert New York City basketballers to the celebrity appearances they have scheduled throughout the summer. For the first time ever, we also created an interactive map with all the court locations and territories marked by league.

Read the rest of this entry »

ESPN Interactive Campaigns

Here are some samples from assorted banner campaigns such as Monday Night Football, NASCAR, Busch Series, ESPNU, Major League Baseball, Major League Soccer, and many many more. In addition to all of this, I streamlined ESPN’s banner production in 2006 and got them on an XML toolkit based server- saving thousands of dollars and man hours and securing steady income for our new digital department.

Read the rest of this entry »

Course & Lectures: Public Space + Interactivity

For the past 3 years I’ve been heading to Holland in the spring to teach a few courses at the University of Amsterdam’s technical school Hogeschool Van Amsterdam. The minor is aptly called Content In Motion and the students are taken through the basics of branding, interactivity, urban planning and experience design.

Read the rest of this entry »

NOKIA – Massively Multimaker Films

While at Wieden+Kennedy London, I had the pleasure to work on Nokia, fresh in WK’s hands. I was brought in to help bring digital thinking to the table and connect it to the brand work that was being developed. It was with the team here that we birthed the idea for using mobile phones to create films with big name directors, using existing editing software such as Jumpcut. Here is where the project stands now: http://www.nokiaproductions.com/film.php

Read the rest of this entry »