The Little We Can Do

Last week I attended a panel at Columbia University with Jeffrey Sachs, George Soros, and Nouriel Roubini entitled “Can We Save the World Economy?”. While that question wasn’t directly answered, Sachs did give us his usual brilliant and inspiring, Occam’s razor view of how we could save the world. I’ve heard it before, but never from him directly, that our generation can be the generation that ends poverty – permanently. This set fire to a question I’ve had lately in how, in my daily work, can I work in the dual purpose of finishing the task at hand, while looking at the bigger picture of how we can add a positive aspect to every commercial project. As a start, I joined the Designer’s Accord movement, and their social network in order to find other collaborators. I highly encourage you to join, even if you’re not a designer, because manifesto’s like this need at the very least a good base of awareness before massive change takes place. Below are some links for more info on the panel, Designer’s Accord, and another manifesto that is my favorite: Bruce Mau’s Incomplete Manifesto.

Panel information and video download
An Interview with Sachs
An Interview with Designer’s Accord founder Valerie Casey
Join the Accord
Bruce Mau’s Incomplete Manifesto.

Nike+ Canada

Project: Nike+ Canada

The last pitch I helped win at Wieden+Kennedy New York was the Nike Running business for Canada. The first project for this was Nike Plus. The challenge presented to us was how to make nike plus technology cool and desirable for female runners, who were typically more casual runners. The overall strategy and campaign resulted in the line ‘Plus I Run.’ I worked on the digital extensions in particular, coming up with ideas and insights for speaking to our target through Facebook, and downloadable content through the iTunes music store. I wasn’t able to see this project through, but was quite happy to see the research and initial brainstorming had made a leap and this video was released featuring MTV Canada personality Dan Levy:
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