Light Up Malawi

UPDATE: We’ve raised $6500 and secured a spot at the Unreasonable Institute! Thank you to all of our sponsors and tweeters that helped make us winners in the crowdfunding competition.

This is exciting news, because through the institute this idea hatched during a trip to India in November will get connected to some great advisors and fantastic funding. Light Up Malawi is indeed a very ambitious project, but we wouldn’t have it any other way. We are determined to bring sustainable energy solutions to one entire country. That’s one nation completely off the grid – using solar, wind, biomass, and kinetic to achieve this. Malawi is where my mother grew up, and I have family there to this day. I grew up hearing her stories about the country and the people. We believe that Malawi is the best place to start on a mission of this magnitude. And we believe we can do it. I hope you’ll join me on what will be a remarkable journey to prove to the world that poverty can be solved with sustainable, strategic solutions.
For more: Go to Lightupmalawi.org/about

light-up-malawi-logo-color

NY400 | POP UP STORY

webflyerFor the past year I have been collaborating with the Dutch government, cultural commission Streetlab and curating with My Little Underground to showcase what I have always seen since my first time living in Holland- there’s some damn good design, art and creativity there! Please stop by the Pop Up Story to see the work of very talented friends and have a beer.

OPENING HOURS
Thursday September 10 12 till 5:00PM
Friday September 11 12 till 7:00PM
Saturday September 12 12 till 8:00PM
Sunday September 13 10AM till 12PM

Location
Chelsea Market
75 9th Avenue
New York

Knitta, Please…

Nothing makes me appreciate analog more than spending way too many hours immersed in digital executions and products. Several years ago when I was learning Java programming, I also developed an insatiable desire to knit, knot, crochet and otherwise do something with my hands and yarn. I used my render times during edits to make scarves and it staved off carpal tunnel. It was the call of the real. It kept me sane. And now, when I see new forms of knitting come up such as the guerilla knitters from Houston called Knitta Please and their many other cohorts creating fabric based grafitti street art and yarn bombing industrial objects, it simply makes me happy that there is no screen, spray cans or pixels to process. Finally a format that really does shock the streets yet knits into our urban fabric. While it does seem a bit in its early stages tea-cozy-esque – I can’t wait to see who takes this format to the next level.

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Nike+ Canada

Project: Nike+ Canada

The last pitch I helped win at Wieden+Kennedy New York was the Nike Running business for Canada. The first project for this was Nike Plus. The challenge presented to us was how to make nike plus technology cool and desirable for female runners, who were typically more casual runners. The overall strategy and campaign resulted in the line ‘Plus I Run.’ I worked on the digital extensions in particular, coming up with ideas and insights for speaking to our target through Facebook, MTV.com and downloadable content through the iTunes music store. I wasn’t able to see this project through, but was quite happy to see the research and initial brainstorming had made a leap and this video was released featuring MTV Canada personality Dan Levy: http://www.youtube.com/watch?v=RnVHpqlF4_k
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Hijacking all Screens

This is a link to a white paper I wrote about new media surfaces, art, branding and sponsorship in urban environments and presented at the Urban Screens conference in Amsterdam in 2005 at Club 11.

http://www.firstmonday.org/issues/special11_2/kumra/index.html

Abstract: By tracking the use of non-traditional forms of outdoor advertising in static media there is a strong indicator for time based media (video, animation, interactive and generative video arts) to take a leading role in broadcasting art while serving the goals of the corporations that own these screens. Apart from the initial use of the “video billboard” in commercial and advertising based applications, the city is responding to its new media skin with more creative and interactive executions. Case studies in this paper document some of the first experiments utilising video at the urban screen level and show how the press and public relations value of these projects is more beneficial to the advertiser and the community than spending on traditional advertising.