How the Arduino will save the World

Back in the day when I was learning physical computing, I never thought about using it beyond anything but art and practical jokes, but the power to manufacture from your own hand-made prototypes and send them out as real viable products in the world, is simply amazing. This is the best type of DIY.

Hello open-source hardware with open source software on it, that anyone can do anything with. Hello creative commons licensing that gives respect to the creators with out limiting creativity from others.
“I hear the sound of a thousand business models crumbling,” says the Clive Thompson.

Why I love this article: 1) My favorite professor ever Tom Igoe is quoted in here about brands. And I love what he says, he sounds a bit like Eric Schmidt.
2) The arduino and things like this could really start a revolution in Africa, and not just mesh networks, but for seriously life enhancing communication tools.
See here:

Nike+ Canada

Project: Nike+ Canada

The last pitch I helped win at Wieden+Kennedy New York was the Nike Running business for Canada. The first project for this was Nike Plus. The challenge presented to us was how to make nike plus technology cool and desirable for female runners, who were typically more casual runners. The overall strategy and campaign resulted in the line ‘Plus I Run.’ I worked on the digital extensions in particular, coming up with ideas and insights for speaking to our target through Facebook, and downloadable content through the iTunes music store. I wasn’t able to see this project through, but was quite happy to see the research and initial brainstorming had made a leap and this video was released featuring MTV Canada personality Dan Levy:
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CellularONE Refresh

As one of the last independent wireless providers in California, CellularONE of San Luis Obispo has offered cutting edge services in mobile and data since 1995. Having concentrated solely on building up their technology and services along the Central Coast, they had not spent a lot of time updating their image. The Agency for Holistic Branding was brought in to breathe life back into their website and overall communications – and bridging the gap between their technological backoffice and the face they present to consumers. Check out the work we did in visual and information design, and delivered a dynamic site for the sales office to update on their own with new phones and products as they come in

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Nike NYC Summer Hoops & Mobile Campaign

Nike New York hosts a summer streetball tournament every year and brought us a very modest budget with which we managed to use for blog updates as well as on the court mobile updates and text mob style blasts that will alert New York City basketballers to the celebrity appearances they have scheduled throughout the summer. For the first time ever, we also created an interactive map with all the court locations and territories marked by league.

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NOKIA – Massively Multimaker Films

While at Wieden+Kennedy London, I had the pleasure to work on Nokia, fresh in WK’s hands. I was brought in to help bring digital thinking to the table and connect it to the brand work that was being developed. It was with the team here that we birthed the idea for using mobile phones to create films with big name directors, using existing editing software such as Jumpcut. Here is where the project stands now:

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