When Sound Inspires Design: Nokia

I had the pleasure of working with the team at Wieden + Kennedy London as they were beginning to launch the Almighty Music campaign and it was great to watch Ida Gronblom and Fabian Berglund come up with the first designs of fantasy headsets to kick off the campaign. Just checked David Lee’s blog and got the news that the headphone design competition is officially over and winners have been announced. Contestants were asked to submit a design for headphones inspired by their favorite song – which is always a nice design exercise. The winning results are pretty great – the one featured here is inspired by R.Kelly’s “I believe I can fly”. But even better is to check all the entries that were submitted through the create-your-own website that WK and Nokia put together (taking a page out of the Nike ID book):

Nokia Headset Gallery

Nike+ Canada

Project: Nike+ Canada

The last pitch I helped win at Wieden+Kennedy New York was the Nike Running business for Canada. The first project for this was Nike Plus. The challenge presented to us was how to make nike plus technology cool and desirable for female runners, who were typically more casual runners. The overall strategy and campaign resulted in the line ‘Plus I Run.’ I worked on the digital extensions in particular, coming up with ideas and insights for speaking to our target through Facebook, MTV.com and downloadable content through the iTunes music store. I wasn’t able to see this project through, but was quite happy to see the research and initial brainstorming had made a leap and this video was released featuring MTV Canada personality Dan Levy: http://www.youtube.com/watch?v=RnVHpqlF4_k
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The Kills DVD Intro

In 2005 my friend Morgan Lebus shot a tour documentary with Domino Records indie band The Kills. He tagged me to make the intro animation for the DVD. Using their tour photos, and personal notebooks, I scanned and layered all the images into an animation that captured the documentary from a snapshot point of view.

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While in Amsterdam I got to guest vocalize and write on-the-spot lyrics for a disco track produced by my friends Marco Sterk and Meik De Swaan.
Flux Capacitor (rough)