Nike Air Force 25 Mashup & Mobile
Posted by admin | Filed under Clients, Interactive, Mobile, Social, Video, Work
2007 marked the 25th year since the launch of Nike’s Air Force One line. To celebrate this special occasion, Nike Basketball and WK (New York and Portland offices) created a campaign called “The Second Coming” with a spot featuring LeBron James, Kobe Bryant, Steve Nash, Amare Stoudemire, Rasheed Wallace, Jermaine O’Neal, Tony Parker, Paul Pierce, Shawn Marion, and Chris Paul playing the ultimate pick-up game and launched several sites and full 360 campaign celebrating the history of the Air Force One line. During my time as Director of Interactive, I headed up two efforts in particular; nikemashup.com- a video mashup site, and a mobile interface for this campaign.
